Getting more traffic, more power readers and comments are just the backbone for every blogger. Blogging culture is rapidly increasing and most of the bloggers are stressed as their blog is not read.
This is the main reason why newbies leave blogging. But before completely quitting, I have to ask them to have they done with all the following things –
Why A Blog Is Not Read?
I strongly believe in giving the solution to the problem. So I will be telling you how you can make your blog read by large audience. This will also help you to build relationships with your readers.
1) Poor Blog Design –
There is a very old English saying – “The first impression is the last impression ” and it is perfectly applicable here. Blog design plays a very important role for why a blog is not read.
So how should be a blog designed? I will suggest keeping it simple, you can select a simple theme, with white background and black colour text on it.
Don’t use the fancy and colourful themes. You can use a logo or just keep it as dynamic text.
2) Writing For Only Targeted Audience –
I know weblog about the topics which we find of our interest. I am not saying don’t do this but try to write which audience of different interest can find something to read on your blog.
Even if you are writing technical issues, try to keep it simple ( explain in very simple words ).
See here I have written very technical post – Hide data/folder without using software. This has some coding work , but I have written in so simple and interesting way that even a non-technical person can understand.
So if you are interested in technology , write about that , but why not to make another category for blogging ? . Why I am saying this think on this , when you write online , its very obvious that you know SEO or some blogging tips , then why not write that also ;).
3) Not Updating Regularly –
See friends , there are 3 types of visitors you’ll get to your blog . 1) Power Visitor 2) Casual Visitor and 3) First Time Visitor. Power visitors will visit at most 5 times even if not update your blog for long time , casual will visit 3 times , but exactly opposite with first time visitors.
When a visitor visits , he/she on average read 2 posts ( only if you have catchy titles ). If satisfied , they will come again soon , but if your blog is not updated , they are gone permanently.
So if you are not updating regularly , your blog is not read. If you have long plans for your blog do update it more frequently.
4) Blog Is Not Responsive –
Competition in blog-o-spere is growing and to be in the race we have to be perfect. Now-a-days , mobile users are more than desktop and prefer reading when they are free , travelling or sitting on bench
And if your site doesn’t open on mobile , you are gone ! . So always use responsive theme . If you can develop your own theme , then pick your favorite wordpress framework here – Free WordPress Responsive Framework.
5) Not Caring For Readers –
If you blog for making money then your readers are the only source. Your readers are the backbone for your income. So practice the things which will keep your readers happy.
Whenever you get a comment on any article , consider giving a nice and thankful reply. You can use thank me later plugin .
You must try ending post asking readers what they feel or what are their opinion. Don’t set that your thoughts are the final. Always keep a room for discussion.
6) Loading Time –
Loading time is also important factor for search engine optimization. When you site takes more than 8 secs to load , then its serious and you have worry about this.
Not sure whats the loading speed of your blog ? try Google page load insights. You can also get the loading time of individual page. Thanks to Google to also giving the recommendation tips if some changes have to be done to improve page loading
7) Less Research –
This is less know but very important factor for why a blog is not read. Imagine this , people come to your site to read something new , but if you are writing very common and same topic which they can find on many other blog , why they will come again ?
It’s 100% true that we must write fresh and new content to get organic traffic. Before writing on any topic research it , see what other have written and come up with far better than that :).
8) Too Many Ads –
As I said earlier keep your readers happy, so if you use too many ads, this may annoy your readers. Try not to use pop-ups and ads in the content. I have seen on many blogs that bloggers are using pop-ups for “Facebook like box”. But I will suggest unless you have some classic content don’t use it, it irritates readers.
Also, don’t use too many advertisement networks at one time. Always keep in mind visitors come to read your post and not to see ads. Simply remove the ad network that doesn’t pay you.
9) No Social Presence –
The most important, I repeat The most important aspect for any blog to make it read by a large audience is its social presence.
You’ll not believe but Facebook itself sends me 30% of my total traffic. So take the necessary steps from today, increase your friend list on all social networking sites out there. And don’t forget to add me to your list
I will soon write an article on how should be an ideal post to share on social networks. So be here
10) No or Less SEO Knowledge –
Traffic from search engines is the most consistent and long-lasting traffic you’ll receive to your blog. If you have less knowledge about SEO, get some basic ideas.
Follow the guidelines of search engines. If you are using Google webmaster, don’t ever ignore any message from them. Start today to learn SEO and keep updated with tactics. Once you have done you’ll not get a single reason for why a blog is not read
Over To You –
Above all are my personal views. If you think there are some more factors for why a blog is not read, please feel free to mention them in the comment section. Cheers