As we have learnt in my previous post What Is SEO? that SEO is all about how to use your keywords which help in the optimization of your site. There is very much importance of keywords in SEO as it is the most important step to increase your page rank. Before you start blogging learn the importance of keywords which helps search engines to determine what your site is all about ? and what exactly your post contains?
I have explained with the following points the importance of keywords in SEO useful for every blogger.
1) Select the most appropriate keywords :
Regular internet users must be knowing how the internet is flooded with websites. The Internet has become the respiration of the entire market world so for your site to be stand out, you must know the importance of keywords in SEO.
When you write a post select your keywords that totally explains what your post is all about?. This makes it easy for SEO and for interested visitors also. Use keywords all over your post and try using them in every paragraph you write.
2) Keywords At Proper Places :
There is the importance of keywords not only in quantity but also in quality. The keywords you are focusing on has more value if it appears in the title of your page, your post heading and the first paragraph of your post. This is because, if your competitors are using the same keywords but at the bottom or some other places in the post it loses the value.
a) Use Keywords in URL :
You have visited many sites whose domain name is the keyword itself you were searching for !.So, try getting a domain name that focuses on keywords and tell everything about your site.
For example- We are searching for ‘house on rent’ then normally we will search ‘house on rent’, ‘houses available on rent’ and so on. And if we have a domain name as ‘houseonrent.com’ it will be a better option for search engines to place your site on the first page.
b) Use Keywords in Page Title :
Page titles are an important place to use your keywords as titles are displayed by the search engines(Google). This helps visitors to recognize what your page is all about ? and if it is all about what visitors want, it helps you to gain more traffic.
c) Use in Meta Title, Meta Description and Meta Keywords :
There is the importance of keywords in Meta as most search engines focus largely on keywords that are in the title and description. Meta Description containing the keywords are most important as Google shows the starting 156 letters of your Meta Description.