The Internet has made us lazy. It’s no surprise then, that most people nowadays (and possibly ever) are more inclined to respond to a visual stimulus (read: pictures) rather than text body (read: anything that has to do with reading).
Of course, this is a natural consequence of the perpetual information bombardment we are inevitably exposed to every second of every day. We simply don’t have the time, nor do we have the desire to read more than we actually need, especially when it comes to marketing and advertising.
Everybody hates ads, and since most of us hate reading, too, visual interpretation of linguistic units related to marketing is doomed. That’s why many marketing gurus and specialists are turning to the much more viable image marketing which is more intrusive and annoying but undoubtedly leads to better results than text bodies.
Take what I said about images (which actually involves reading the paragraph above) and now add the immeasurable success of social networking to the mix and you will quickly realize why involving the likes of Instagram and Pinterest in your marketing strategy is much more effective than almost anything else you can do. The question remains, though, which one should you use? Some smaller companies can’t really use both platforms, which means they are limited to only one. But which one? Let’s try to answer.
Pinterest took the world by surprise with its revolutionary interface and features and quickly became one of the most successful social networks in the world, although it’s not your conventional medium because it’s image-based. This is perfect for marketers because it gives you tons of options to actually include promotional content and still provide something of worth and/or relevance to your viewers.
The process of “pinning” different pictures and the option to create boards opens a whole plethora of marketing options. You can have a whole campaign combined in a single board.
Pinterest also gives you a perfect opportunity to optimize your sites and blogs by putting backlinks to images. Furthermore, the “re-pin” option is perfect for spreading your message even further. If you’re trying to appeal to a wider audience and larger consumer base, then Pinterest is simply perfect for you. It is much better during different campaigns and when you’re looking for official results.
When it comes to testimonials, you really shouldn’t underestimate their power and as much as I would like to tell you they don’t work, they do, so use them. Pinterest gives you the option to turn your testimonials into images and make them even more effective of a marketing tool so don’t forget to use it.
If you’re looking for a platform to show your different product lines, then again Pinterest is what you should be looking for. The boards again play beautifully in the equation and enable you to show off different products in different contexts and show their various benefits and merits.
Instagram works a bit more on a personal level, so it would better suit you in showing your customers that the company actually cares about them, as well as actually put a face to the company and help people relate more easily to you and your employees.
If you don’t want people to think you’re a soulless corporation, you can show a bit of behind the scenes content – different meetings, work at the office, or even pictures of a marketing event, anything that shows your employees in action and helps people feel you closer.
If you’re hosting events or giving out rewards for a contest, then what you need again is Instagram. This way you can more easily reach a specified group you are looking for. Other than that, Instagram isn’t really all that useful in marketing, so if you’re looking for only one platform, Pinterest will probably better suit your needs.
Still, if you can afford to use both, then do so – it will give you more exposure and will better combine your marketing efforts into a successful and all-encompassing campaign.
Author Bio: Rose knows how to do business and marketing. As a leader of http://www.endoftenancycleaners.net/friern-barnet-bounds-green-n11/ she deals with cleaning and business problems every day.